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source: Visa Merchant Data Standards Manual (Nov 2021)
5968
Direct Marketing – Continuity/Subscription Merchant

Merchants classified with this MCC sell subscription products for delivery (such as book clubs, collectibles, magazines/news papers cosmetics, food, clothing, nutraceuticals”) via “direct” mail, email. apps, or salespeople. Merchants not participating in direct marketing activities that happen to offer recurring purchase transactions should use the MCC that best describes their business instead. For example, Merchants providing the ongoing delivery of television/radio/streaming content on a subscription basis must use MCC 4899 Qualified merchants that “directly” sell subscriptions for digital goods or content may use MCC 5815, 5816, 5817, or 5818.

Examples:

Magazine Subscription (Direct Mail Only)

Direct Mail Merchants

Similar MCC Codes:

4900 – Utilities – Electric, Gas, Water, Sanitary

5621 – Women’s Ready-to-Wear Stores

5499 – Miscellaneous Food Stores – Convenience Stores and Specialty Markets

5969 – Direct Marketing – Other Direct Marketers (Not Elsewhere Classified)

5977 – Cosmetic Stores

6300 – Insurance Sales Underwriting and Premiums

7997 – Membership Clubs (Sports, Recreation, Athletic), Country Clubs, and Private Golf Courses

Category:
5969
Direct Marketing – Other Direct Marketers (Not Elsewhere Classified)

Merchants classified with this MCC sell products or services through a variety of direct response methods that include an order form or an address and/or telephone number the customer may use to place an order by mail, telephone, or fax and that are not classified with a more specific MCC.

Examples:

Classified Ads – Newspaper (Via Direct Marketing)

Ticket Agencies – Direct Marketing

Similar MCC Codes:

7922 – Theatrical Producers (Except Motion Pictures) and Ticket Agencies

Category:
5970
Artist’s Supply and Craft Shops

Merchants classified with this MCC sell art and craft materials, equipment and supplies used to create other items.

Examples:

Supplies – Art, Crafts

Similar MCC Codes:

5945 – Hobby, Toy, and Game Shops

5949 – Sewing, Needlework, Fabric and Piece Goods Stores

Category:
5971
Art Dealers and Galleries

Merchants classified with this MCC sell artwork such as paintings, photographs, or sculpture.

Examples:
Similar MCC Codes:

5970 – Artist’s Supply and Craft Shops

7333 – Commercial Photography, Art, and Graphics

Category:
5972
Stamp and Coin Stores

Merchants classified with this MCC sell postage stamps and coins, and related accessories for the purpose of stamp collecting, coin collecting or investment.

Examples:

Numismatic Supplies

Philatelic Supplies

Stamp Collecting

Supplies – Numismatic, Philatelic

Similar MCC Codes:

7399 – Business Services (Not Elsewhere Classified)

9402 – Postal Services – Government Only

Category:
5973
Religious Goods Stores

Merchants classified with this MCC sell religious goods such as figurines, cards, devotion supplies, pictures, books, and decorative items.

Examples:
Similar MCC Codes:

5942 – Book Stores

Category:
5975
Hearing Aids – Sales, Service, and Supply

Merchants classified with this MCC sell hearing aids and related supplies, and may also conduct repair work.

Examples:

Repairs – Hearing Aids, Sales, Service, Supply, Stores

Service – Hearing Aids, Supplies

Supplies – Hearing Aids, Service, Supplies

Similar MCC Codes:

7699 – Miscellaneous Repair Shops and Related Services

Category:
5976
Orthopedic Goods – Prosthetic Devices

Merchants classified with this MCC sell a variety of prosthetic devices and orthopedic goods and accessories, and may also conduct repair work.

Examples:

Orthotics, Prosthetic, Devices

Prosthetic Devices

Similar MCC Codes:

7699 – Miscellaneous Repair Shops and Related Services

Category:
5977
Cosmetic Stores

Merchants classified with this MCC sell cosmetics.

Examples:

Make-Up Stores

Similar MCC Codes:

5999 – Miscellaneous and Specialty Retail Stores

7230 – Beauty and Barber Shops

Category:
5978
Typewriter Stores – Sales, Rentals, and Service

Merchants classified with this MCC sell, rent, or lease typewriters, may also sell a limited selection of office supplies and equipment, and may also conduct repair work.

Examples:
Similar MCC Codes:

5943 – Stationery Stores, Office and School Supply Stores

5999 – Miscellaneous and Specialty Retail Stores

7699 – Miscellaneous Repair Shops and Related Services

Category:
5983
Fuel Dealers – Fuel Oil, Wood, Coal, and Liquefied Petroleum

Merchants classified with this MCC sell fuel oil, wood, coal, liquefied petroleum, aviation fuel, heating oil or gas propane for consumer use, and may also sell fuel for consumer use in automobiles.

Examples:

Aviation Fuel

Coal Dealers

Dealers – Fuel Dealers, Fuel Oil, Wood, Coal, Liquefied Petroleum

Home Heating Fuel Dealers

Liquefied Petroleum

Dealers

Oil Dealers

Propane Dealers

Wood Dealers

Similar MCC Codes:

5541 – Service Stations (With or Without Ancillary Services)

5542 – Automated Fuel Dispensers

Category:
5992
Florists

Merchants classified with this MCC sell cut flowers, flower arrangements, and potted plants, and may also sell novelty items.

Examples:

Balloon Bouquets

Flower Shops

Plant Store

Similar MCC Codes:

5261 – Nurseries and Lawn and Garden Supply Stores

Category:
5993
Cigar Stores and Stands

Merchants classified with this MCC sell tobacco, cigarettes, electronic cigarettes, cigars, pipes, and smokers’ supplies.

Examples:

Pipe Shops

Smoke Shops

Tobacco Shops

Similar MCC Codes:

5999 – Miscellaneous and Specialty Retail Stores

Category:
5994
News Dealers and Newsstands

Merchants classified with this MCC sell newspapers, magazines, journals, and other periodicals.

Examples:

Dealers – Newspapers

Magazines (Newsstands)

Newspapers

Periodicals (Newsstands)

Similar MCC Codes:

5942 – Book Stores

5999 – Miscellaneous and Specialty Retail Stores

Category:
5995
Pet Shops, Pet Foods and Supplies Stores

Merchants classified with this MCC sell domestic pets, pet food, and pet supplies.

Examples:

Animals

Similar MCC Codes:

5999 – Miscellaneous and Specialty Retail Stores

Category:
5996
Swimming Pools – Sales and Service

Merchants classified with this MCC sell home swimming pools, spas, hot tubs, whirlpool baths, and supplies, and may also provide installation and/or repair services.

Examples:

Hot Tubs, Spas – Sales, Service, Supplies

Services – Hot Tubs, Spas, Sales, Service, Supplies

Services – Swimming Pools, Sales, Service, Supplies

Supplies – Hot Tubs, Spas

Supplies – Swimming Pools

Similar MCC Codes:

1799 – Special Trade Contractors (Not Elsewhere Classified)

7699 – Miscellaneous Repair Shops and Related Services

Category:
5997
Electric Razor Stores – Sales and Service

Merchants classified with this MCC sell electric razors and may also provide repair services.

Examples:
Similar MCC Codes:

5999 – Miscellaneous and Specialty Retail Stores

7699 – Miscellaneous Repair Shops and Related Services

Category:
5998
Tent and Awning Shops

Merchants classified with this MCC sell tents and awnings for home or business use, and may also provide repair services.

Examples:

Awnings – Residential, Commercial

Similar MCC Codes:

5941 – Sporting Goods Stores

5999 – Miscellaneous and Specialty Retail Stores

7699 – Miscellaneous Repair Shops and Related Services

Category:
5999
Miscellaneous and Specialty Retail Shops

Merchants classified with this MCC sell unique or specialized products that are not classified with a more specific MCC.

Examples:

Ammunition Stores

Atlas, Map Stores

Beauty Supply Stores

Bottled and Distilled

Water Dealers

Collectibles,

Memorabilia Stores- Sports and Hobby Dealers – Ice

Firearms, Ammunition Stores

Fireworks Stores

Frame Shops – Photograph, Poster

Gravestones, Monuments – Sales, Installation

Headstones, Monuments

Ice Dealers

Magic Shops

Map, Atlas Stores

Monuments, Gravestones – Sales, Installation

Party Supply Stores

Picture Frames, Framing Shops

Specialty Retail Stores – Miscellaneous

Sunglasses Stores

Supplies – Beauty Supply Stores

Supplies – Party

Tombstones – Sales, Installation

Trophy Sales

Similar MCC Codes:

4468 – Marinas, Marine Service, and Supplies

5499 – Miscellaneous Food Stores

5719 – Miscellaneous Home Furnishing Specialty Stores

5732 – Electronics Stores

5940 – Bicycle Shops – Sales and Service

5941 – Sporting Goods Stores

5948 – Luggage and Leather Goods Stores

5993 – Cigar Stores and Stands

5995 – Pet Shops, Pet Foods and Supplies Stores

5998 – Tent and Awning Shops

7230 – Beauty and Barber Shops

7395 – Photofinishing Laboratories and Photo Developing

7699 – Miscellaneous Repair Shops and Related Services

7841 – DVD/Video Tape Rental Stores

7999 – Recreation Services (Not Elsewhere Classified)

Category:
6010
Financial Institutions – Manual Cash Disbursements

This MCC must be used for face-to-face cash disbursements.

Examples:

Banks – Financial Institutions – Manual Cash Disbursements

Cash – Banks, Credit Unions, Financial Institutions

Credit Unions – Financial Institutions – Manual Cash Disbursements

Deposits – Financial Institutions

Manual Cash Disbursements

Savings and Loans – Financial Institutions – Manual Cash

Disbursements

Travelers Cheques (Financial Institutions)

Cash

Similar MCC Codes:

6011 – Financial Institutions – Automated Cash Disbursements

6012 – Financial Institutions – Merchandise, Services, and Debt Repayment

6051 – Non-Financial Institutions – Foreign Currency, Non-Fiat Currency (for example: Cryptocurrency), Money Orders (Not Money Transfer), Account Funding (not Stored Value Load) Travelers Cheques, and Debt Repayment

Category:
6011
Financial Institutions – Automated Cash Disbursements

This MCC must be used only for cash disbursements at automated teller machines (ATMs) owned, leased, controlled, or sponsored by banks, savings and loans, thrifts, and credit unions.

Examples:

ATM Cash – Disbursements

Cash - ATM

Similar MCC Codes:

6010 – Financial Institutions – Manual Cash Disbursements

6051 – Non-Financial Institutions – Foreign Currency, Non-Fiat Currency (for example: Cryptocurrency), Money Orders (Not Money Transfer), Account Funding (not Stored Value Load), Travelers Cheques, and Debt Repayment

Category:
6012
Financial Institutions – Merchandise, Services, and Debt Repayment

This MCC must be used by Financial Institutions for the purchase of merchandise or services or the repayment of loans & debts. “Financial Institution” includes banks, savings and loans, thrifts, and credit unions. For example: the purchase of checks, other financial products, or promotional merchandise, deposits, the funding of an account, the purchase or reload of a stored value card, the purchase of foreign currency, non-fiat currency (for example: cryptocurrency), money orders (a negotiable paper based remittance – not a Money Transfer), travelers cheques, and loan fees or financial counseling service fees. This MCC must also be used for the repayment of a debt, loan, or credit card balance by a cardholder to the financial institution. A Financial Institution that sells non-fiat currency such as cryptocurrency must include all required data in the authorization request and clearing record.

Examples:

Account Funding – Financial Institution

Banks – Financial Institutions – Merchandise, Services

Credit Unions – Financial Institutions – Merchandise, Services

Deposits – Financial Institutions

Merchandise, Services – Financial Institutions

Mortgage Companies – Financial Institutions

Purchase of Foreign currency, non-fiat currency

(for example, cryptocurrency), money orders (Not Money Transfer)

and Travelers Cheques – Financial Institution

Loan Payments – Financial Institution

Savings and Loans – Financial Institutions – Merchandise, Services

Services – Banks, Credit Unions, Financial Institutions (Non-Cash)

Stored Value Card

Similar MCC Codes:
Category:
6051
Non-Financial Institutions – Foreign Currency, Non-Fiat Currency (for example: Cryptocurrency), Money Orders (Not Money Transfer), Account Funding (not Stored Value Load), Travelers Cheques, and Debt Repayment

This MCC must be used for the funding of an account (excluding prepaid card loads), the purchase of foreign currency, non-fiat currency (for example: cryptocurrency), money orders, or travelers cheques that occurs at non-Financial Institutions such as currency exchanges or money order (a negotiable paper based remittance – not a Money Transfer) merchants.

This MCC must also be used for the repayment of a loan or debt if the entity that holds the debt is not a financial institution. A merchant that sells non-fiat currency such as cryptocurrency must include all required data in the authorization request and clearing record. All other transactions at the same merchant location must use the appropriate MCC for those transactions.

Examples:

Account Funding – (Non-Financial Institutions)

Currency – Non-Fiat (for example: Cryptocurrency)

Currency – Foreign (Non-Financial Institutions)

Exchange – Foreign

Currency (Non-Financial Institutions)

Foreign Currency (Non-Financial Institutions)

Lease Payments

Loan Payments

Money – Foreign Currency (Non-Financial Institutions)

Money Orders – Not Money

Transfer (Non-Financial Institutions)

Mortgage Companies – (Non-Financial Institutions)

Services – Money Order,

Travelers Cheques,

Foreign Exchange (Non-Financial Institutions)

Travelers Cheques (Financial Institutions)

Travelers Cheques (Non-Financial Institutions)

Similar MCC Codes:

6010 – Financial Institutions – Manual Cash Disbursements

6012 – Financial Institutions – Merchandise, Services,

and Debt Repayment

Category:
6211
Security Brokers/Dealers

Merchants classified with this MCC are licensed, in all jurisdictions they sell into to buy, sell and broker securities, stocks, bonds, commodities, and mutual funds.

Examples:

Bond Dealers

Brokers – Securities, Mutual Funds, Stocks, Commodities, Bonds

Commodity Dealers

Dealers – Securities, Mutual Funds, Stocks, Commodities, Bonds

Foreign Currency Purchase

Licensed Foreign Exchange Trading

Binary Options

Investment Firms – Dealers, Brokers

Mutual Funds Brokers

Stock Brokers

Similar MCC Codes:

6010 – Financial Institutions – Manual Cash Disbursements

6012 – Financial Institutions – Merchandise, Services, and Debt Repayment

Category:
6300
Insurance Sales, Underwriting, and Premiums

Merchants classified with this MCC sell personal or business insurance policies such as automobile, life, health, hospital, medical, and dental insurance, homeowners’ and renters’ insurance, real estate title insurance, pet health insurance and flood, fire, or earthquake insurance.

Examples:

Automobile Insurance – Sales (Non-Direct Marketing)

Health Insurance – Sales

Homeowners Insurance – Sales

Life Insurance – Sales

Medical Insurance – Sales

Product Warranties

Similar MCC Codes:

5960 – Direct Marketing – Insurance Services

Category:
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